Stealth SEO

Stealth SEO, contrary to people's strong feelings on the topic, is not cloaking. Cloaking involves decieving Google or Searchers. Stealth SEO is different. Stealth SEO is the act of hiding your SEO tuning standards from competitors who would steal them and tools that would sell them to your competitors. With stealth SEO you show Googlebot everything you are doing. You hide nothing from Googlebot. Additionally you never mislead a searcher. Your page is about what you claim it is about and your content is desirable to people who find it. If you violate those rules THEN you are cloaking. If you argue that all hidden content is cloaking then ALL websites cloak... content is hidden by accordions, sliders, menus, tabs, responsive design, and javascript frameworks. Stealth SEO is different. Warning: Google probably disapproves of Stealth too. Only Google would know and they often change the rules.